Having researched mental ill health and existing poster design, mental health wellbeing is not compulsory in schools nor are there many campaigns for younger people to understand. The most suitable target audience I believe will be children ages 10-15 years old. This is because from a study, 50% of children develop a lifelong mental health problem before aged 14. The outcome would make younger people become more aware of mental ill health at an earlier stage so if they do have it, they would be able to immediately understand what they are feeling and can speak to someone about it.
By targeting younger people, they don't have to feel isolated as it is a real thing and is 'normal' and should just ask for help as easily as you ask for help if you're feeling physically ill. It would just make it seem more 'normal' and less taboo. This would also make others with or without mental ill health become more accepting and understand that people with mental ill health are not crazy or weird but instead, want to help them more and hopefully cut out stigmatisation and discrimination in the future. Mental ill health should be educated and it would be best to educate them when they're young as they are likely to understand I more in the future rather than face away from it. It would be difficult trying to make older people understand mental ill health if they do not have it as they are more likely to be set in their ways and have their own opinions whether it'll positive or negative.
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