OUGD505 - Leeds Public Spaces: Screen Print Design

Very similar to the lino print design, the screen print design uses the famous slogan, Mark's Penny Bazaar logo and when it was established to show that Marks & Spencer has been celebrated ever since. The pennies on the design not only reinforce the slogan but it dates back to 1884 so it sort of  reminiscent of the whole theme of the design. The design with the colour is what is hoped the outcome will be. The browny-red and the mustardy-yellow are from the image of the original sign so it shows cohesion to this design and the original and the pennies are going to be in a bronze colour as they are of that colour.

The pennies would be created using halftone so that gives them a pixilated, grungy look which allows the pennies seen but not the focal point.

The design is simple as the idea was to make it look as similar as possible to the original wooden slogan design. 'Marks' Penny Bazaar' and 'Est. 1884' reinforces what the design is showing just in case other people may not understand or may not know the history of Marks and Spencer.

OUGD503 - End of Module Evaluation

End of Module Evaluation 

OUG503 was the most stressful but also the most rewarding module of all. As this module required us to choose 1 significant brief and 2 smaller brief alongside a significant brief but as part of a group, it was difficult to manage them all at the same time. The module in general allowed me to further develop my drawing skills significantly. The briefs allowed me to be open-minded and choose the types of designs I am genuinely interested in. The module has given me multiple opportunities in which I can explore and see if I would like to specialise in that area of Graphic Design.

The 2 smaller briefs didn’t require as much time as they were more straight forward as they tell/give us an idea of what they want. 

I had chosen the Papyrus brief as it is for a good cause as Papyrus is a charity that helps to reduce suicide in young people. The brief allowed me to experiment with pattern design as well as line drawing. The design was quite simple as it was for a colouring book therefore didn’t require any colour decisions which made it easier to design. As the brief allows us to share and use our own experience when we’re stressed, it made the brief personal as it really made me think about what coping mechanisms I use and if it would genuinely help others. The final design did translate the idea I first had in mind and turned out better than I had expected at it has a lot of different areas to colour in as the ‘wave’ flows into itself.

I had chosen the The Stratford Literacy Festival Book Jacket competition since being an upcoming designer, I wanted to explore more areas of Graphic Design so I could experiment and see if it is something I am interested in doing more of in the future. The brief was more difficult than the Papyrus brief as I found it difficult coming up with ideas for the brief. While I did do some research, I knew the theme had to be based on Shakespeare as he is famous in Stratford-upon-Avon and it made even more since as it was a literacy festival. The final idea I came up with for the book jacket was conceptual but I’m not sure that others will understand it as it may be too ambiguous. I tried to used colours, appropriate typeface to make it seem medieval and relevant to The Stratford Literacy Festival. The final design of the book jacket appeared too simple and looked like something was missing. I think I could’ve done better with more research and knowledge. 

The 2 significant YCN briefs were the ones I were most proud of. The UK Greetings brief was chosen as I've always wanted to create some sort of stationary and the greetings collection allowed me to do so. The UK Greetings brief was very broad and so allowed me to design a greetings collection that was influenced by a real life issue and actually support a charity. Each design was inspired by a real life endangered wildlife creature so that people become aware of the issue and could potentially help to reduce the threat of their endangerment. The illustrative designs allowed me to experiment with different media and skills so that I could best represent the animals/insects and has helped me to further improve my illustration and drawing skills. As the greeting cards were made for everyday occasions, it really did make an impact of the serious nature of the issue. Creating all the physical designs were stressful, time consuming and infuriating as it was getting tedious repeating the same action again and again but at the end it was the most rewarding. Having seeing greetings collection as a set really made me feel positive and happy that I could produce a whole collection. The coming up with the collection name 'ENDangered (Wild)life’ was not difficult at all as I had obviously written and said the words a few times but adding in the capital letters and punctuations emphasises the whole meaning of the collection. This brief really showed me the power of design and how influential it can be and how it can impact on people.

The collaborative brief for The Grown Up Chocolate Company is also a brief that I had enjoyed as it was different and exciting to work with people with different specialisms. The reason why I had chosen the brief in the first place was because of my keen interest in packaging design and it also shown through with Hannah (Johns) and Siobhan (Spencer)’s interests too. We had different roles in the group and we timed it out perfectly we didn’t stress too much about someone not doing something, as we all knew we had to be responsible for a certain area and neither of us wanted to let the group down. The communications were easy – we were able to help each other, giving feedback and suggestions even though we had our own roles and tasks. My role was re-create the packaging design, create the layout of the design and create mock-ups for the design to go onto the packaging. Nothing of what I did was too difficult as I could ask either Hannah or Siobhan to help make some decisions. The final outcome of the whole packaging and homepage design was of professional standard. When we met for the last time to create our design boards, we said how proud and happy we were of the final design and that we wouldn’t mind working with each other again. The collaborative practice has really taught me to be more confident in working with others as the outcome can be really fulfilling.

OUGD505 - Product, Range and Distribution: Content for outcome

The leaflet/information card should include basic information about mental ill health such as symptoms, coping mechanisms, helping others who have mental health and common questions about mental health so that the 10-15 year olds would have the basics but can go onto the YoungMinds website or speak to an adult for more information.

Include questions such as:

• Do you feel anxious or scared?
• Do you find it difficult to be happy?
• Do you have low self-confidence?
• Do you feel like you don't like yourself? 
• Has anyone made you feel or do you feel worthless and unwanted?
• Do you hurt yourself or want to hurt yourself or want to hurt others?
• Do you feel sad or like you don't want to be here any more?
• Do you have trouble talking to others or get on with others?
• Do have problems with your family, friends or at school?
• Have you ever been forced to do something that you didn't want to do? 
• Are you finding it difficult to cope with a loss of a loved one?
• Do you feel angry a lot and struggle to control your behaviour or temper?
• Do you find it difficult to concentrate?
• Do you have trouble sleeping or falling asleep?
• Do you hear voices or see things?
• Do you have problems with food and eating?
• Do you find food disgusting?
• Do you always feel hungry?
• Do you have to check or repeat things or worry about germs?
• Do you feel hopeless?
• Do you feel like you worry a lot?
• Do you feel like you have lost interest in activities?
• Do you feel like you are constantly tired?

Ask for help from

• Family - parents, siblings, close family members
• Close friends
• GPs, doctors or nurses, teachers, health care workers
• A community support group

Ways to cope

Common questions about mental health

How to help others who have mental ill health

OUGD505 - Product, Range and Distribution: Young Minds Charity

Young Minds is a charity that I have been particularly focused on as it is for people under the age of 25 to seek help with mental ill health. They are the UK's leading charity committed to helping improve wellbeing and mental health of young people by educating, making people become aware that it is 'normal' to have mental health problems and actively helps schools to promote resilience by teaching all staff - even caretakers in case they believe someone is in a vulnerable situation or if they ask them for help. They make their 'toolkits' available for anyone to access so they can teach themselves in case they may find them in a position of confinement from younger people.


The charity can help in schools by educating in workshops, activities, teacher training and speaking directly to young people. The charity will work well as it is called 'Young Minds' therefore would hopefully make younger people feel like not just adults have mental health problems but people of all ages do.

OUGD505 - Product, Range and Distribution: Idea Generation

Since the target audience would be for people aged 10-15 year olds, it would be beneficial to create a something engaging enough inform youngsters about mental health and learning the symptoms. This would be distributed to primary and secondary schools. Since mental health well-being isn't compulsory in schools, it would be better to at least have a who school assembly/class assembly in which children can be taught all together about mental health well-being and at the end, will be given an activity to do or leaflet/information card for more information or so that they can acknowledge it.

Design ideas
The idea is to create something fun since it has to be engaging so that a child would be fascinated by it.

The first idea would be a create a A1 velcro learning board about mental health well-being for schools which allows children to participate in sticking and understanding how mental health is important is and how to identify how they are feeling.



The second idea is to create some cards so that children can work together in a group to try rate how important a symptom is and decide if it should be spoken to a close family member about.



The final design would be to create a pull-out type of leaflet/information card as it would be fun for younger children to play with but also be interested enough to find out hat it is to be about. The design would hopefully make the child want to keep it and show to others as it would look 'cool'. The idea would be to create a mouth as though it is talking when the tab is pulled to show the motion of taking to someone. The leaflet/information card can also be distributed in places such as Scouts, book shops, museums, theme parks, garden centres, a medical practice and other places children like to go to.

   

OUGD505 - Product, Range and Distribution: Target audience

Having researched mental ill health and existing poster design, mental health wellbeing is not compulsory in schools nor are there many campaigns for younger people to understand. The most suitable target audience I believe will be children ages 10-15 years old. This is because from a study, 50% of children develop a lifelong mental health problem before aged 14. The outcome would make younger people become more aware of mental ill health at an earlier stage so if they do have it, they would be able to immediately understand what they are feeling and can speak to someone about it.
By targeting younger people, they don't have to feel isolated as it is a real thing and is 'normal' and should just ask for help as easily as you ask for help if you're feeling physically ill. It would just make it seem more 'normal' and less taboo. This would also make others with or without mental ill health become more accepting and understand that people with mental ill health are not crazy or weird but instead, want to help them more and hopefully cut out stigmatisation and discrimination in the future. Mental ill health should be educated and it would be best to educate them when they're young as they are likely to understand I more in the future rather than face away from it. It would be difficult trying to make older people understand mental ill health if they do  not have it as they are more likely to be set in their ways and have their own opinions whether it'll positive or negative.

OUGD505 - Leeds Public Spaces: Feedback

Feedback

• The concept is good however I'm not too sure about the layout.
• Wow. The lino must've taken ages! It is a lovely print but it doesn't really mesh well.
• Maybe try the layout vertical instead of horizontal.
• I like the colours used because they are minimal and doesn't look too bad against the red background.
• It seems like there has been good intentions here but it doesn't work very well.
• Nice lino cuts but the placements don't work.
• I think you should maybe try repeating the 1ps?

After reading the feedback again, I do wholly agree with the feedback. I found it difficult to use the lino print and place them into a position that would be suitable. I did intent to just have the slogan on the A3 design but then I decided to add other bits and it just didn't turn out well. I am hoping to screen print it instead as it just did not work.

OUGD505 - Leeds Public Spaces: Lino Print

The original idea was to use lino for the Leeds Public Spaces design as lino is reusable and can be printed of all sorts of material. During the start up of Mark's Penny Bazaar, it would've been helpful to use some sort of stamp where he could advertise his slogan anywhere. However, it did not turn out as well as planned. The whole process of lino itself was time consuming and difficult to know where to cut into. The first image is of where it went wrong whilst cutting and also the design was too small try and cut around so I had to start again. 

Once the lino was cut out properly, the designs did work well but I struggled with the placement as I underestimated how big the designs would need to be to work on A3. The whole thing just did not work out as well as I had hoped therefore I would have to look into other traditional printing methods.