Ideas:
As
I wanted to make my leaflet appear formal, I decided to make it in a letter
format, so when the leaflet is folded up, it appears to be an envelope. I
decided not to waste an envelope and just use glue dots to stick the sides and
folds together so it is reduces paper waste and also because as a leaflet, I
wanted it to fold out and for it all to be on one page. The page size would be
slightly higher than A4 being 21cm x 32.2cm (the 2.5cm will be the fold). When
the leaflet is folded up into the letter format, the size would be 21cm x
9.9cm.
When
the leaflet is folded up into a letter, on the outside it would say something
like ‘OFFICIAL WARNING’ to make it more effective and enigmatic to the reader
as it makes people more curious as to what is inside. The use of words would
make the leaflet appear more serious which I had in mind since people would
think it is important. I want to try a bold colour such as bright red because
it a type of colour that alerts people to want to read what is inside. The use
of the red would also look very eye-catching as it a intense colour.
For
the inside of the leaflet, when it is opened up, the A4 paper will be split up
into three rows that are made up from the folds. I initially wanted to create an infographic
supported with the facts about TV licensing as I wanted to counteract the
seriousness of the ‘OFFICIAL WARNING’ on the front, and make it livelier. I was
not able to do this because the facts would be too long to fit into or around
the pictograms and it would look overcrowded. I tried to narrow done the facts
but all the information were essential for the leaflet.
I
came up with two ideas for inside the leaflet. I was sure that I was going to
include at least three pictograms that were a TV, a tablet device and a van,
this is is because it relates to the three main facts I needed in the leaflet.
The first idea was to put all three pictograms on the top row with the facts
inside and then on the middle and bottom row, I would write more facts and the
TV licensing information but I thought it would have too much writing in. The
second idea was to split the pictograms onto all three rows and having
additional facts near them.
I
created a tablet device, a TV and a van as pictograms to go in my leaflet. I
decided not to do more as I thought it may look congested. I’ve tried to make
as much space on the pictogram as I could but making it look even since I am
going to put facts and figures inside of the pictogram designs. I decided to
use black and white colour for the designs as I don’t want the colours to clash
along with the leaflet background colour.
I
will be placing the pictograms on the left side with the van facing the right. I
have chose to do this because in the UK, people read from the left to the right
side so it makes more sense placing the pictograms on the left as it looks more
organised and clear to read. This is also why the van would be facing the right
but placed on the left, so it would allow the reader to easily follow the
additional information to the right.
The
actual leaflet inside has three different shades of blue, a lighter blue for
the background and a gradient darker blue on the left of each arrow (darker
shade is it reaches
the bottom). The bottom two arrows are the same shade of blue as I didn’t want
the design being too dark. I have done this as it gives the leaflet more
character and so it looks more aesthetically pleasing to the eye. I got the
blue colour idea from the TV licensing website as their theme is blue. I chose
to use lighter shades of blue as it looks more relaxed than a darker shade. The
red tone I used for the reverse side of the leaflet is a bright red. I am not
sure on the red as it clashes with my whole blue leaflet theme inside. I used Berthold Akzidenz
Grotesk
as the font on the outside because
it is a bold typeface and is easily seen, therefore adding more effect to the
seriousness of the leaflet. I have made
the most important information in bold as it stands out more.
For
the typeface on the actual
indie of the leaflet, I used Menlo Regular. The typeface is a
robot/computerised font that is nostalgic as it reminded me of the teletext
guide from the old big box TVs. I think it looks the most suitable as it is a
typeface as it is looks pixelated and especially as the leaflet is aimed at
adults, they may remember the typeface from old TVs when they were younger.
Feedback
Do
you think the colours are effective? Are they suitable?
- I like the blue because it reminds me of their websiteYes,
the blue works well especially the gradient because it puts the whole leaflet
together and it is more fun than boring. I think the red is too bright though
- I
understand why you want to use red but it is too bright and doesn’t work work
well with the blue
- The
shade of blue is subtle and makes the writing easy to read
- I
think you should chose black instead of red
- I
really like the blue!!
- Yes, except the red is too bright
Do
you think the leaflet looks convincing?
- Yes,
it is straight to the point
- I
like the designs, they are suitable for the information given
- The
idea of having something serious on the front, then opening it up to something
brighter and more cheerful makes it exciting
- Yes
but maybe move the van more to the right, in line with the other 2 pictograms
- Yeah,
all the information provided will be useful for people to easily pay or find
out more information about TV licensing
- I’m
not sure on the arrows
Does
the leaflet contain enough facts and the correct information?
- I
think you got the main information in!
- I
don’t think you should put more information in as it may bore people. You have
a good amount
- I
think the information will be enough to scare people into buying a licence!
- Yes
- Yes,
it doesn’t look overcrowded, you have the right balance between the designs and
the words
- Yeah,
it looks fine
Production
Having
read the feedback, I decided to get rid of the arrows because it was
unnecessary and was only there for aesthetically. I still kept the gradient
colour for each rows so that it the dark tone at the bottom acts as the anchor
for the gaze to bring the viewer down to the bottom of the page which is the
most important as it contains the contact information. Having removed the
arrows, it has allowed me to make the pictograms bigger so that it fills up
more of the leaflet and so that the type size can be slightly larger so it
would be easier to read.
I
did slightly adjust the blue from the original design. On the colour swatch,
two of the blue tones have turned out being the same name although one is
slightly darker.
For
the front part of the leaflet, I decided to switch the ‘OFFICIAL
WARNING’ into a black colour as it is not as obnoxious as the bright red and
works well with the colours inside the leaflet. I think the black is just as
effective as the red and still carries the same urgency, having a consistent
colour code makes it seem more important.
I
experimented with paper by using the G
F Smith ‘Colorplan’
book. I had the colour white in mind as it made sense as it is a letter format
and also because white will work the best with the light shades of blue on the
leaflet. From
using the book, I thought that I would go for a 175gsm thickness paper but
having felt a larger size paper, I thought it was too heavy for a
leaflet/letter paper so I went for a thinner paper of 135gsm, if it was any
thinner than this then it would tear easily or would easily
be
seen through, which would ruin the element of surprise of the leaflet.
I
had looked at different shades of white but in the end I decided to chose
‘Pristine White’ because I wanted it to be a clean white so that the blue
wouldn't be dulled down if I chose a darker white shade. The paper I chose was
slightly rough, it is not as smooth as standard print paper but it works well
as a leaflet as its thickness isn’t too thin either.
Final outcome
I
think the leaflet turned out well because I have managed to create a leaflet
within a letter.
The
use of juxtaposition of context of the
severe importance on the outside of the leaflet, when it is folded up to the
diverting amusement on the inside makes it more engaging to the audience. By
using the main important facts rather than write word after word makes it less
dull to receive and people may want to actually read it rather than bin it if
it looks exciting inside.
I
think the end result would really appeal to adults and homeowners as people may
not have time to pick up/read letters so having basic and simple facts
supported by the contact details gets the leaflet straight to the point in
which they can read it more easily. The
use of the pictogram designs are significant to the TV licensing facts so the
words inside are ironic to the pictogram and so it would not confuse the
readers. I
really like the typeface as it is an old-school typeface that people used to
always see when
reading text from a television. This could make readers feel more fascinated by
the leaflet as they may feel that the typeface takes them back. The bold text
on the important information such as the website, phone number and statistics
points at the key areas that I want the audience to be aware of, which is why
they stand out the most. The
leaflet is also very convenient as it doesn’t require an additional envelope as
it manifests into a fold out letter which will be stuck
down using glue dots which will reduce unnecessary paper use.
The
use of the three shades of blue really brings the leaflet together as it makes
it seem less boring than having one solid colour and because it leads the
viewers eyes right down to the bottom of the leaflet, meaning they have read
all the information.
I
do however think that the leaflet does look slightly plain and could do with
more experimentation but I think it is still effective.
