How Do You Read? Production

 

This is a continuation of the designs that will be added on my editorial. I made sure that I created the RGB and CMYK on correct colour formats since the first time, the RGB bar didn't look as bright as it should even though I was using the correct colour keys.

Astrology Book

The book that I will produce would be about the basics of Astrology as I want it to appeal to beginners. The list of what I want to include is what I would think is suitable for a beginners audience.

The pages in order will be:
Front cover: "A Beginners Guide to Astrology" with an image of an Astrology wheel
Inside page: Contents

First page: Introduction to the content
Second page: About the 12 signs - general information
Third page: Ophiuchus
Fourth page: Fire element
Fifth page: Aries
Sixth page: Leo
Seventh page: Sagittarius
Eighth page: Earth element
Ninth page: Taurus
Tenth page: Virgo
Eleventh page: Capricorn
Thirteenth page: Air element
Fourteenth page: Gemini
Fifteenth page: Libra
Sixteenth page: Aquarius
Seventeenth page: Water element
Eighteenth page: Cancer
Nineteenth page: Scorpio
Twentieth: Pisces

I want the layout to be fairly simple since I don't want the book to look too much as it may make the content difficult to see. I would like the background of the book to be an mysterious/eerie/galaxy design as Astrology are about planets so I thought it makes more sense to have it as the background.

Typesetting

Re-typeset The Mouse's Tale by Lewis Carroll

This is the modern version of the tale. The alignment is flush left, making it easily readable to the audience due to the ease of flow of each sentence. 

For the postmodern layout, it is expressed by using the irony of the tale therefore the words are placed in the outline of a mouse. 

Public information

TV Licence – Columbo

Duration: 15 seconds

Release date: 1977

The video clip is about enforcing a fine to someone who does not have a TV licence yet are still watching TV. The message is to tell the public that you will get caught out and the Home Office can easily track you down and fine you for the illegally streaming live TV. In the clip, they have a van and high tech equipment inside so it scares the audience into thinking they can find anyone. It also shows the van stopping outside a street with two men coming out which may make the audience feel vulnerable and scared as if this would happen to them if they knew they didn't have a TV licence.

The tone of voice of the actor is serene because it makes it sound like its very common for them to track people down and find out where they live and what they are watching. It makes it so that it scares the public into thinking that the Home Office do this all the time and seems like no agro from their behalf and if they get caught, they're just another person to fine. Especially because the actor looks like a well trained staff and when he starts of his sentence by saying 'yes' in a calm manner, this means that it is an everyday job for him and he finds people who stream without a TV licence all the time. The audience is families or people that own a TV. 

What is a Book? Ideas

I have decided to create an Astrology book for the second brief. I have chosen this topic as I, myself have always been quite interested in Astrology as I don't know whether I believe it or not so it's mystery to me. By making this book, I will also learn more about Astrology and hopefully will create a book that would help curious people like me learn about the basics of Astrology. I know that not everyone is interested in this topic but I know that there are people who would want to know more about it.

How Do You Read? Production

In my editorial, the information that will be on the design are:

Front cover: "Basic Colour Theory" & the full 12 colours 

Second page: Primary colour wheel & what it is

Third page: Secondary colour wheel & how to make secondary colours

Fourth Page: Tertiary colours & how they are made

Fifth page: Complementary colours 

Sixth page: Analogous colour scheme

Seventh page: RGB & CMYK

Eight page: Hues and Chroma & Shades, Tones and Tints

I created all three colour wheels plus the whole 12 colours together as a start since this is where I would base my information from. I had trouble finding the exact colours of each part so I had to do some reach so that I could use the true colours in the designs.

I also designed the complementary colour wheel and the colour bar for the 'Hues and Chroma' section of the editorial. 

How Do You Read? Ideas

Having discussed my folding idea and the coloured acetate, I realised it might not work too well for revision. This is because as it is folded so it can display all the information at one, I wanted people to stick it on their walls so they can read it every time and would remember it as it is placed on the wall to see clearly. If the design had the acetate wheels, they would all need to come together to make the secondary and tertiary walls and if they stuck it on the walls, all they would see is 3 primary wheels. The other problem would be that it would be an issue if they had coloured walls, the acetate could look different against coloured backgrounds.

I still want the folding idea to be what I base the design on more than the acetate idea so I think that I will just use normal colour wheels on it instead as I still want the editorial to have an option be stuck on walls.

This would be the fold for my design. I was thinking the top section would contain information and the larger, bottom space would have the images; that way the colours will be seen more easily. The purple lines and the middle blue line would be the folded areas.

Folds

Book sizes
A format, B format, C format, Octavo and Quatro.

These are some folding ideas that are mainly seen as leaflets.

Marion Bataille - ABC3DThis book contains the whole alphabet but created in some type of create way to make it stand out and interesting to the reader. The 'U' design is the best letter I've seen in the book because it appears to look delicate and interesting because of its bold 3D element of the thin paper. 

This is a more complicated folding option as it more intricate therefore may be difficult to recreate.

This is the folding method I chose to do, it was difficult as the instructions weren't very clear and I didn't fully create the exact same shape as I couldn't get it to look like the top image on the instructions. It doesn't seem to be a typical type of editorial but I had the idea to create this and inside, I would put in the different Pantone colours inside and label them on the folded end of the paper. 

What is a book? - Book Definition

What is a 'book'?

A book is a handwritten or printed work of fiction or non-fiction, usually on sheets of paper and fastened together or bound together with covers. I can also be work on electronic format.

The editorial designs that I had researched are heavily image/design based. They use complimentary colours to make the book appear sophisticated and high-class.  

  

Book binding

I had researched a few book binding methods such as threading. I would associate see threading on high standard editorials because it makes it look more elegant and classy. There is also book binding methods where the folded part of the book is stapled together so that it held into place, this is the typical and easiest way to bind an editorial together. Some people also like to use some type of string or a piece of decoration to hide or to make the book look more interesting.

How Do You Read? Ideas

I experimented with different folding methods and I realised that I wanted it to be folded rather than a book form as you can open the whole fold out and see the all the information at a time rather than having to flick through pages.

The fold that I have thought of is a 4 piece fold vertically and one fold horizontally so it would have 2 rows and 4 columns. I still want to keep to the idea of the acetate, interactive design so I have thought about it and the cover page will have the tertiary colour, then the secondary, and then the primary. This is because when it is folded, there are two other wheels behind the cover so the tertiary would have to be on the top but as you fold it out, you can make the secondary colours and then when you open up the full leaflet, it would just be the primary colours. It will also include the same information as my previous idea.

Symbols

Using the Oti Aicher 45º pictogram grid, we have to create a monotone symbol to communicate a sporting event sing only shapes and colour. Consider the audience, scale, contrast, compact and clarity. 

The ease and constancy of this design makes the pictograms look simplistic and easily to see as it communicates the sport effectively.

These designs does not look appealing because the black the lack of white space makes it look dull and boring. 

The colours used on this design make it look more bold and interesting as it gives the pictogram more character because it uses complimentary colours that make it vivid. 

The design is effective because of the inconsistent shape of the pictograms make it look fun and carefree. The designs are made using different line weights so it makes the drawings more appealing.

Sketches

I chose the sport badminton because the sport may be difficult to distinguish between tennis therefore I wanted to create a pictogram so that people would easily understand what sport it is.

Digital

This image is what I wanted to re-create in a pictogram because it shows the sport in action therefore would be more easily recognisable. 

As badminton doesn't really associate with any particular colour, I experimented with a few main colour choices. I thought the red background design looks the most successful, this is because the blue colour would be associated with water sports, green would be associated with track and field and the black colour looked too dull and boring. The red background made the pictogram image look bold and stand out and it looks more creative than the black.

Feedback
The badminton pictogram vector visual is bold, distinct and clear as a result of the silhouette form chosen to communicate the sport. As a result of this, the pictogram would maintain legibility when delivered at a range of scales and points of delivery. The defined form of the pictogram also creates impact and a spree - dominating aesthetic, which too wouldn't get lost at a smaller scale. A possible legibility issue comes from the shuttlecock, in that it is the smallest element in the image, and therefore may lose its persona and distinction at a smaller scale.

The deep red colour chosen to communicate the pictogram in conjunction with while means this monochrome visual provides a strong tonal contrast that creates clarity, distinction and energy - appropriate in the communication of the sport. Also, the colour means legibility will be maintained at a range of scales. The colour choice, although not directs informal by the sport, is effective in that it differentiates from all other colours other colours used typically to communicate sports.

The design would be able to be effectively produced across both digital and print based media due to its dynamic aesthetic. The distinct design would easily be reproduced using different mediums including vinyl, 3D signage and projection.

Wayfinding research

Leeds Train Station

Since a train station is place where people commute and go to travel to different cities, I thought it would have a lot of directions and services. In the train station, they had pictograms, arrows for directions and lists of information and direction of different places.

Street signs

I found typical shapes in the city such as circles, triangles and squares placed as street signs to give out information and guidance. They also use different colour coding such as blue and brown. 

Trinity shopping centre
The shopping centre gives the consumers guidance to services such as facilities, escalators, ways out and directions to different streets and have used bright colours and a back lit light to make it stand out more and make it easier to see.

Department stores
I went into Harvey Nicholas and Debenhams to see their store guidance system and they have large information guide on what is on each floor, and directions of going down or up to certain places. I found that they looked quite boring and bland.

External research