TV Licence – Columbo
Duration: 15 seconds
Release date: 1977
The video clip is about enforcing a fine to someone who does not have a TV licence yet are still watching TV. The message is to tell the public that you will get caught out and the Home Office can easily track you down and fine you for the illegally streaming live TV. In the clip, they have a van and high tech equipment inside so it scares the audience into thinking they can find anyone. It also shows the van stopping outside a street with two men coming out which may make the audience feel vulnerable and scared as if this would happen to them if they knew they didn't have a TV licence.
The tone of voice of the actor is serene because it makes it sound like its very common for them to track people down and find out where they live and what they are watching. It makes it so that it scares the public into thinking that the Home Office do this all the time and seems like no agro from their behalf and if they get caught, they're just another person to fine. Especially because the actor looks like a well trained staff and when he starts of his sentence by saying 'yes' in a calm manner, this means that it is an everyday job for him and he finds people who stream without a TV licence all the time. The audience is families or people that own a TV.
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